Basics of Direct Marketing Seminar

Elizabeth B. Smith Founder, Smith Browning Direct

Beth is the Educational Director of DMA's Direct Marketing Institute. She is a 30-year veteran of direct and loyalty marketing and has taught thousands of professionals in the US, Canada, Europe, Asia, and South Africa. Smith Browning Direct specializes in direct response programs and strategic planning for commercial and nonprofit organizations. Beth was previously with Epsilon, where she held several posts, including Creative Director and Vice President of Marketing.

Ashleigh Groce Sawdon President, The APG Group

A 20-year advertising and direct marketing professional, Ashleigh has been part of the senior management teams at major agencies and database marketing firms, orchestrating direct marketing programs for a broad spectrum of clients in both the consumer and business-to-business arenas. The APG Group provides advertising, direct marketing, and database consulting to large and small companies and agencies.